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Bill and Berlin Wall and The Cold War

25 years after the fall of the Berlin Wall, Cinema for Peace hosted its 20th anniversary dinner and invited MTV to present their main award at the Cinema for Peace celebratory dinner. The international chairman of MTV, Bill Roedy, who was formerly in charge of US nuclear missile stations, and later promoted freedom and democracy by broadcasting MTV also across the iron curtain.

Bill’s Berlin Wall Summary

In January 1989 (Bill’s first month as chief executive of MTV Europe) Bill bought a transponder on Astra 1A a KU satellites which enables receipt of TV signals with a 60 cm dish instead of the 1.5 metre. This was a dramatic evolution in distribution technology. Suddenly homes could receive television channels Direct to home. Receivers or ‘dishes’ popped up everywhere in Europe, especially behind the Iron Curtain where before there was limited TV choice available.

Bill and his team also decided to keep the signal un encrypted enabling everyone to see MTV without a decoder box. They additionally distributed MTV on every cable system that he could find in East Europe thus building a substantial audience behind the Iron Curtain.

This culminated in East Berlin during the first week on November 1989.  Bill was there to give an East meets West speech. As part of his participation, Bill received permission to connect MTV to the conference hotels in the East. After weeks of coordination, MTV was finally connected. On that night, November 7th Bill went to a politburo reception to be hosted by Egon Krenz, who just succeeded Erich Honeker as president.

No one showed up and the journalist said it was because MTV has just connected.

Bill brought an MTV camera crew with him to East Berlin which, proved to be very useful.

Public demonstrations and rallies lead to November 9th, when the wall came down. Excitement was everywhere, you could feel it in the air, even some of the East German guards were smiling. Bill’s camera crew recorded everything and many in the West came to the wall after seeing the events unfold on MTV.

Of course, MTV did not bring the wall down. But technology – not unlike twitter and Facebook during Arab spring – was a contributing force to the peaceful changes. The spirit of the people along with the borders of Hungary relaxing, the Pope’s visits to Poland, and most importantly the reforms and directions from Mr. Gorbachev (especially not to open fire) all played major roles in the peaceful breaking down of the barrier, uniting Germany and all of Europe.

After the night of November 9th, things happen very quickly to open at the two sides. One year later Germany was formally united.

Bill’s background also brought personal lessons. During the Cold War he commanded three nuclear missile bases in Europe as part of NATO. For Bill, music and media became more powerful than missiles. He saw the Iron Curtain turn into the Red Carpet. Music was seen to be more powerful than missiles.

MTV returned to East Berlin in November 1994 to stage the first ever Europe Music Awards. MTV constructed at the time the largest outdoor tent, facing the Brandenburg Gate from the East with George Michael singing ‘Freedom’ as the curtains were raised showing the Brandenburg Gate, the symbol of unity.

MTV brought back the Europe Music Awards in 2009, the 20th Anniversary, once again on Pariser Platz, facing the Brandenburg Gate.

U2 sang “One”, as laser lit symbols of peace and unity projected on the Brandenburg Gate. It was magical.

MTV has a deep and personal connection with Berlin, first by our connection with “Breaking down barriers” and secondly by standing for unity.

Bill gave out pieces of the wall to everyone at MTV as a symbol of breaking down barriers, which MTV were also attempting to do with our business. He also purchased an original 3-ton section of wall as part of the living Museum of peaceful unity at an event presented the “Free Your Mind” Award to President Gorbachev.

In 2011 Bill travelled to Fulton, Missouri, to give the same speech which Winston Churchill delivered on March 5, 1946 at Westminster College.

By coining the phrase Iron Curtain, Churchill effectively defined the next 45 years of Cold War. Bill subsequently purchased his “Wilderness Years” Apartment where he wrote his lone voice speeches against Hitler and Nazism. At Westminster, after the War, he once again proved to be the lone voice.

These events and experiences provide bookend on each side of the Cold War.

First Bookend: March 5th, 1946- Iron Curtain speech by Churchill. He was a lone voice once again, warning the world of a new threat, thereby laying stage to the Cold War.

He also voiced pro-Europe unity.

The Cold War was dominated by nuclear missiles and the threat of the world-wide destruction. A period which also brought proxy wars between the US and Soviet Union, the biggest one in Vietnam.

Second Bookend: November 9th, 1989 fall of The Berlin Wall following, from January to November in Eastern Europe. One by one, in each communist country the leadership is overthrown by the people (with few exceptions) peacefully.

During 1989 MTV launched behind the Iron Curtain, exposing audiences for the first time to western-style commercials and music.

Uniting Europe both West and East.

Symbolically in Berlin 1994, Nov (our first ever EMA).
Later in December 1991 Soviet Union ceased to exist
Hammer & Sickle became the Russian Flag
In November, 2009 again at Brandenburg Gate for the 20th Anniversary of the fall of the wall.

Some images from the Berlin Wall


About Berlin Wall and The Cold War

2014 was a historic year for Berlin. It marked the 25th anniversary of the most significant event in recent German history: the Fall of the Berlin Wall on 9 November 1989. To remember the day many exhibitions and events will take place.