Bill’s Books >> What Makes Business Rock

WhatMakesBusinessRock

What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment networks in existence, much of the time having to make up answers for questions which had never before been asked.

It’s a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Mikhail Gorbachev, and Fidel Castro.

  • An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
  • Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
  • A business book disguised as a memoir of one of the most important people in the music industry

Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

 Shop United Kingdom

What Makes Business Rock available at Amazon UK What Makes Business Rock available at Waterstones UK

 Shop United States

What Makes Business Rock available at Amazon US What Makes Business Rock available at Barnes and Noble US