What Makes Business Rock >> Endorsements

What Makes Business Rock | Endorsements

Endorsement from Bob Geldof

When he took the job, Bill Roedy made an immediate and profound executive decision: He would take MTV and its core proposition that pop music was the universal lingua franca of youth, internationalize it and create a discreet vehicle for change, understanding and good – Whist also making great business in the process. MTV has changed since then, so has the world, and Bill is one of those people responsible for that change. He is a remarkable man!

Endorsement from Jon Bon Jovi

It has been said many times that with great power comes great responsibility. Bill Roedy lived by that rule all 23 of his years at MTV Networks. He helped to build a global entertainment superpower, but along the way Bill educated the MTV generation that they had the power to change the world

Endorsement from Phillippe Dauman

Bill’s global mission required an innate respect for diverse traditions, and a creative sensibility that speaks every language and builds bridges around the world. That mission also required Bill – on occasion – to brandish the steel will he honed as a combat-decorated officer in Vietnam and go to-to-toe with repressive government official or entrenched competitors who were challenged by the revolutionary impact of our programming. Bill is an advocate for human rights and an open-minded student of unfamiliar cultures – a man trained in warfare who spent decades deploying entertainment, children’s programming, and health eduction all over the world

Endorsement from Jeff Bewkes

Bill Roedy and I grew up together in the media world and I am proud to call him my firend. Bill is one of the few people who have played a role in all of the extraordinary changes we’ve seen since the earliest days of cable television. He ihas been a true pioneer, finding unique ways to extend the reach of MTV throught the world. The lessons he learned about establishing a brand internationally are invaluable to anyone who intends to prosper in the global business world

Endorsement from Kenneth Cole

Bill Roedy has been a tireless fighter in the battle agains HIV/AIDS. As he relates in this book, and his life’s sotry reflects, one can make a profound difference in the greater community by bringing together their individual abilities and corporate resources. When this happens, the community, corporation and the individual all win

Endorsement from Seymour Stein

My Friend Bill Roedy is a statesmen, adventurer, Wiseman, humanitarian and much more all rolled into one. His personal life and career has been exciting, productive, and beneficial to mankind. He continues to lead an incredible life and has always been a remarkable story teller. Fasten your safety belt and read on, you’re in for a great experience.

Endorsement from Frank Biondi

Few things are more difficult than building a new business. From helping to sell HBO to mom and pop cable systems the 1970’s and 80’s to establishing the MTV brand around the world, Bill Roedy has more experience in that art than anyone I know. Those people intending to do business internationally can

Endorsement from Harry Hui

Bill Roedy expanded the MTV brand across the globe. But for me, he was a key mentor and a great inspiration. His knowledge of the international market is immense and this entertaining and enlightening book is a must read for anyone, in any industry, doing business internationally.

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