Endorsements What Makes Business Rock >> Bob Geldof

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Bob Geldof

When he took the job, Bill Roedy made an immediate and profound executive decision: He would take MTV and its core proposition that pop music was the universal lingua franca of youth, internationalize it and create a discreet vehicle for change, understanding and good – Whist also making great business in the process. MTV has changed since then, so has the world, and Bill is one of those people responsible for that change. He is a remarkable man!

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