Global business lessons from Bill Roedy, the man who built the world’s largest entertainment network
What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment networks in existence, much of the time having to make up answers for questions which had never before been asked.
It’s a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Mikhail Gorbachev, and Fidel Castro.
- An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
- Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
- A business book disguised as a memoir of one of the most important people in the music industry
Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.
TV interviews about Bill’s book
Bill’s interview on CNBC – May 10th 2011
Bill ‘s interview on MSNBC’s Morning Joe on April 28th 2011
Bill’s other TV interviews:
Radio interviews about Bill’s Book