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  The Daily Telegraphy - MTV president Bill Roedy has taken his music channel from the Berlin Wall to SpongeBob SquarePants

“From missiles to music. From the iron curtain to the red carpet.” Bill Roedy says he has finally “coined” his unconventional career as he exits MTV after spending three decades masterminding the music channel’s global expansion.

Originally published June 9, 2017

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  Business Because - From Harvard MBA To Head Of MTV’s Empire: Bill Roedy’s Road To Success

Bill Roedy built MTV from the ground upwards and retired as its hugely successful CEO. The Harvard MBA shares his secrets to success - and views on MBA degrees for today's entrepreneurs. By Seb Murray

Originally published March 20, 2014

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  Elite Business - A force for good

Bill Roedy is famous for growing MTV International Networks across the world; taking it from a tiny London outpost to more than 200 countries and 2 billion viewers. But his campaign to fight AIDS worldwide is proving to be his biggest battle yet. By Hannah Prevett & Emilie Sandy.

Originally published December 2, 2013

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  CNN - Travel essentials: Don’t leave home without them

Headphones, camera, a second purse for foreign currency and a book - some of Ayesha Durgahee's travel essentials

Originally published March 9, 2012

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  The Wall Street Journal - For Inspiration, Choose a Window Seat

Bill gives travel tips to The Wall Street Journal's Patrick Brzeski.

Originally published March 8, 2012

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  Forbes Magazine - Bill Roedy on What Makes Business Rock

Bill talks to Dan Schawabel of Forbes Magazine about his book What Makes Business Rock "how he got his cool job, how he made MTV appeal to different countries and more."

Originally published October 28, 2011

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  Mint - Playing it by ear, successfully

In his new book, What Makes Business Rock, Roedy talks about contemporary music history as well as the story of the business behind the music. In a phone interview from Miami, US, Roedy spoke to Mint about his pet strategies—localize and break all rules. Edited excerpts:

Originally published September 9, 2011

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  Management Today - You live and you learn: Bill Roedy, ex CEO of MTV

The man behind the music video on being raised by women, serving in Vietnam and making a break from MTV talks to Hannah Prevett for Management Today.

Originally published September 1, 2011

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  The Irish Times - Who wants their MTV?

After earning a Bronze Star in Vietnam, Bill Roedy took on a different sort of challenge – he brought MTV to the rest of the world. IT MAY COME as something of a surprise to find that the lowbrow-teen-soundbite-attention-deficit MTV was inspired by what happened in the killing fields of Vietnam, but that is exactly how the former head of the network, Bill Roedy, explains how he grew the music channel across 165 countries and left it with a potential audience of two billion people.

Originally published August 26, 2011

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  The Hindu Business Line - Television anywhere, anytime…

What is the future of television? How is the structure of television programming going to change? Will people be watching TV rather than Internet TV? How will TV-on-demand affect the industry?

Originally published July 3, 2011

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  The Lancet - Bill Roedy

If global health had rock legends, Bill Roedy would be in its hall of fame. The former MTV boss, who ensured that the music channel network went global, joined forces long ago with the UN to invent innovative ways of raising HIV awareness among young people. Now, he has taken on the challenge of raising the profile of vaccines, by becoming the GAVI Alliance's first global Envoy.

Originally published June 11, 2011

Read the full article on The Lancet

  New York Post - Behind the music of MTV

As business how-to books go, there are few as entertaining as Bill Roedy‘s “What Makes Business Rock.”

Originally published May 26, 2011

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  New York Times/Reuters - Bill Roedy reflects on military and MTV in new book

As the former head of MTV Networks International, Bill Roedy drew on his military career to build a youth entertainment business across 165 countries with an audience of millions -- and he had fun along the way.

Originally published May 12, 2011

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  Miami Herald - Former MTV visionary focuses on fighting worldwide epidemics

Bill Roedy grew up memorizing the TV Guide in Miami. After a career atop MTV and decades of AIDS activitism, he’s trying to generate some celebrity buzz for immunizations.

Originally published February 28, 2011

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  The Telegraph - In tune with the world

“From missiles to music. From the iron curtain to the red carpet.” Bill Roedy says he has finally “coined” his unconventional career as he exits MTV after spending three decades masterminding the music channel’s global expansion.

Originally published January 29, 2011

Read the full article on The Telegraph

  The Independent - The Vietnam vet who thinks MTV can make the world a better place

Bill Roedy runs MTV in 162 countries and hopes to unite people through music, with help from Fidel and Bono. Ian Burrell reports

Originally published November 15, 2009

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  British Airways Life - In my office

Dedicated globalist Bill Roedy is chairman and CEO of MTV Networks International talks to British Airways Life magazine

Originally published November 12, 2009

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  Financial Times - Rocking all over the world

Written by Peter Aspden, originally published by The Financial Times in "Life & Arts" section.

Originally published November 6, 2009

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  The Guardian - MTV’s revolutionary hour on the Berlin wall

In 1989, MTV stole a march on news channels when they broadcast the fall of the Berlin wall.

Originally published November 2, 2009

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  Today.com - MTV Europe Awards to mark fall of Berlin Wall

For Katy Perry, learning can be fun! The singer, hosting MTV's European Music Awards for a second consecutive year, said that Thursday's show is a chance to combine performances by artists like U2, Foo Fighters and Leona Lewis with a remembrance of the 20th anniversary of the Nov. 9 fall of the Berlin Wall.

Originally published April 11, 2009

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  The Times - Rockin’ all over the world

MTV’s president tells Raymond Snoddy how serious issues are helping the channel to win new viewers

Originally published August 8, 2003

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  Bloomberg - MTV’s World

Mando-Pop. Mexican Hip Hop. Russian Rap. It’s all fueling the biggest global channel.

Originally published February 18, 2002

Read the full article on Bloomberg