Bill Roedy has been active in a wide range of corporate social responsibility issues, most notably global health. He has also targeted issues and concerns that are foremost in young peoples’ minds and that directly impact their lives.
Through MTV International’s Staying Alive campaign, Mr. Roedy lead the brand’s global efforts to promote HIV/AIDS education. By tackling the issue both locally and globally, the campaign aims to affect behaviour change and lessen the stigma attached to the disease. The Staying Alive campaign has produced award-winning HIV/AIDS related documentaries, concerts, town halls and public service announcements all of which are made available to all broadcasters’ rights free and at no cost.