Awards >> International Emmy Founders Award

Awards >> International Emmy Founders Award

International Emmy Founders Award

International Emmy Founders Award for revolutionising music on television and supporting the fight against HIV/AIDS around the world, presented by Lenny Kravitz to Bill Roedy.

MTV International, was cited for its work against AIDS and HIV while sparking an international music revolution, has been named 2004 winner of the International Emmy Founders Award.

Viacom, MTV’s parent company, was recognized by TV Cares, the HIV/AIDS fundraising and awareness arm of the Television Academy, for its “Know HIV/AIDS” initiative, the first global cross-platform campaign on the topic. In 2003 MTV International’s Staying Alive campaign reached 938 million households, or 74 percent of all TV households worldwide.

The International Academy of Television Arts & Sciences is a membership based organization comprised of leading media and entertainment figures from over 60 countries and 500 companies from all sectors of television including internet, mobile and technology.The Academy’s yearly schedule of events includes the prestigious International Emmy® Awards. For more information, visit www.iemmys.tv.

Lenny Kravitz presents Bill Roedy with the 2004 International Emmy Founders Award.

Watch the video below.