Press Articles
Fast Th!nking Issue 02 2012

The man who took MTV to the world

MTV is one of the world’s most recognisable brands. Martin Seymour speaks to Bill Roedy, the man who made it so.

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Businessworld 11.02.12

The boy who wanted his MTV

The book captures Roedy’s journey and the lessons he learnt along the way: from his stint in the US Army to running an iconic international television channel.

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Press Release 16.02.12

Former MTV CEO and Chair becomes Westminister Trustee

Bill Roedy, former Chair and CEO MTV Networks International (MTVNI) and the architect of the global expansion of MTV, has accepted an appointment to the Westminster College Board of Trustees.

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The Australian 27.02.2012

New markets ‘still want their MTV’

MTV Music Television is ubiquitous. It claims to broadcast into 200 countries to 2 billion people. And the former chairman and chief executive of MTV Networks International, Bill Roedy, was integral to its rise.

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The Wall Street Journal 08.03.2012

For Inspiration, Choose a Window Seat

Bill Roedy retired from MTV Networks International as chairman and chief executive last January after 22 years with the company.

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Trust Law Monday 12.03.2012

International Women’s Day 2012 – Celebrating International Women’s Day – saving the lives of women

Martha lives in Dar es Salaam, Tanzania. As a mother and grandmother, she is a main caretaker of her family. Martha has cervical cancer.

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South China Morning Post 16.01.12

Bill Roedy

The Vietnam war vet and former head of MTV explains why he has relished having a big impact on the small screen

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RTS Television 08.11

Generation MTV

David Abraham reads how Bill Roedy set about enthusing a generation to watch and work for his consciously internationalist channels.

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Forbes 28.10.2011

Bill Roedy on What Makes Business Rock

Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks’ global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes. I interviewed him about his latest book called What Makes Business Rock: Building the Worlds Largest Global Networks. You can follow him on Twitter @billroedy. In this interview, I asked him about how got his cool job, how he made MTV appeal to different countries, and more.

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Outlook Money 14.09.11

The pied piper of TV

For its name, What Makes Businesses Rock does sound like a book on management, and a book on management it is, except that the 250-odd pages are no less engaging than an edge-of-the-seat thriller.

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The Hindu: Business Line 03.07.11

Television anywhere, anytime…

What is the future of television? How is the structure of television programming going to change? Will people be watching TV rather than Internet TV? How will TV-on-demand affect the industry?
Listing a series of such questions, Bill Roedy, the former head of MTV Networks International, confesses that he does not know the answer to these common posers.

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Livemint.com 09.09.11

Playing it by ear, successfully

During his 22-year career at MTV, Bill Roedy set the tone for the iconic brand. The sexagenarian talks about his book, and how localization helped grow the business.

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Management Today 01.09.11

You live and you learn: Bill Roedy, ex CEO of MTV

The man behind the music video on being raised by women, serving in Vietnam and making a break from MTV.

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Irish Times 26.08.11

Who wants their MTV?

After earning a Bronze Star in Vietnam, Bill Roedy took on a different sort of challenge – he brought MTV to the rest of the world.

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Music Week 23.07.11

Masterclass:Bill Roedy

From Vietnam to Mandela Street in Camden, Bill Roedy has seen plenty of action, not least from his 22-year tenure at MTV Networks International. Here Roedy outlines to Music Week a 10-point masterclass for entrepreneurs looking to build a global business.

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FT.com 05.06.11

Rock, hard work and hard places

It’s not just the ubiquitous training shoes that make Bill Roedy feel “like Forrest Gump”. The former head of MTV Networks International has a pair for every occasion – he even wore them to address the UN.

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New York Post 26.05.11

Behind the music of MTV

Viacom veteran tell-all on the early VJ days

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The Lancet 11.06.11

Bill Roedy

If global health had rock legends, Bill Roedy would be in its hall of fame.

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Billboard 11.06.11

The Billboard Q&A: Bill Roedy

The longtime head of MTV Networks’ global team on the “relentless” push to plant MTV’s flag in every country.

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New York Times / Reuters 12.05.11

Bill Roedy reflects on military and MTV in new book

BAs the former head of MTV Networks International, Bill Roedy drew on his military career to build a youth entertainment business across 165 countries with an audience of millions — and he had fun along the way.

Reuters article here »  |   Chicago Tribune Version here »

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Miami Herald 28.02.11

Former MTV visionary focuses on fighting worldwide epidemics

Bill Roedy grew up memorizing the TV Guide in Miami. After a career atop MTV and decades of AIDS activitism, he’s trying to generate some celebrity buzz for immunizations.

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The Sunday Telegraph 30.01.11

In tune with the world

MTV International’s outgoing boss talks to Amanda Andrews about how music can change everything.

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Independent 16.11.09

The Vietnam vet who thinks MTV can make the world a better place

Bill Roedy runs MTV in 162 countries and hopes to unite people through music, with help from Fidel and Bono. Ian Burrell reports.

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Financial Times 07.11.09

Rocking all over the world

At the beginning of 1989, a remarkable thing happened across households in parts of Eastern Europe. Peter Aspen. Culture.

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Business Life 01.11.09

In my office – Bill Roedy

Dedicated globalist Bill Roedy is chairman and CEO of MTV Networks International

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Broadcast 05.10.07

MTV’s local hero

As head of MTV Network International, Bill Roedy used military tactics to launch the brand in 160 territories – and the Middle East is next, he tells Steve Clarke.

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FT Creative Business 12.08.03

MTV’s military man on a mission

The network’s Bill Roedy is a four-times decorated Vietnam vet. Now he’s turning his guns on Emap and Sky.

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The Times 08.08.03

Rocking all over the world

MTV’s President tells Raymond Snoddy how serious issues are helping the channel to win new viewers.

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Business Week 18.02.02

MTV’s World

Mando-Pop. Mexican Hip Hop. Russian Rap. It’s all fueling the biggest global channel.

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