Bill Roedy was most recently Chairman and Chief Executive, MTV Networks International (MTVNI). In this capacity he oversees all of MTV Networks’ growing international channels and multimedia business operations for dozens of brands including: MTV, Nickelodeon, VH1, VIVA, TMF: The Music Factory, Game One, Comedy Central and Paramount Comedy.
| Education | |
|---|---|
| MBA | Harvard University |
| BSc | West Point |
| Career MTV |
|
|---|---|
| Chairman & Chief Executive, MTV Networks Int’l | 2007 to 2011 |
| Chairman, MTV Networks Europe & President, MTV Networks Int’l | 1994 to 2007 |
| Chief Executive & Managing Director, MTV Europe | 1989 to 1994 |
| HBO | |
| Vice President, Affiliate Operations Manager, National Accounts | 1979 to 1989 |
| US Army | |
| Airborne, Ranger and decorated combat service, where he received the Bronze Star, Air Medal, Meritorious Service Medal and the Vietnamese Cross of Gallantry (with Silver Star). He also served as a commander of three NATO Nuclear Missile bases in Italy. | 1972 to 1979 |
Mr. Roedy, a dedicated internationalist and music lover, was the architect of MTV Networks International’s (MTVNI) successful localisation model which empowered the local operations to embrace both commercial and artistic autonomy, whilst finding the right balance between local and international content. It is this pioneering strategy of respecting and reflecting audience diversity through local language, music and fashion that has led to MTV Networks’ rapid global expansion – throughout Asia-Pacific, Europe, Africa, the Middle East and Latin America.
Under Mr. Roedy’s leadership, MTVNI has developed and launched hundreds of channels, starting with MTV Europe in 1989. He and his team have built a global operation that now includes over 172 locally programmed and operated TV channels outside the US in more than 162 countries in 33 languages, reaching a potential audience of two billion people, making MTVNI the largest networks in the world.
MTV Networks has also evolved into a global network of brands that produces award-winning content across all platforms with over 70 mobile phone channels and more than 400 digital media properties.
Among the company’s core assets, MTV is one of the Top 10 most recognised consumer brands in the world, a pop culture phenomenon and the #1 global music destination for youth across all platforms. Similarly, Nickelodeon is the most widely distributed kids’ network in the world and the only multimedia entertainment brand dedicated exclusively to them. The company has also successfully expanded its adult business with Comedy Central launches outside the U.S. which to date include 8 localised channels available in 21 countries including Germany, Hungary, Italy, the Netherlands, Poland and Sweden.
