Singer, Songwriter, Activist

Bill has the discipline of a sergeant major, the energy of a rugby player, and the heart of a lion… a formidable man with a soft charm and the hard facts to sign anyone up to the fight against HIV/AIDS, from kids watching MTV in their bedrooms to CEOs meeting in their boardrooms. He showed that when corporations find the right way to connect with their audience/consumers on these issues, it goes beyond a ‘charity’ endeavor to become a defining part of the brand.

Singer, Songwriter, Guitarist

It has been said many times that with great power comes great responsibility. Bill Roedy lived by that rule all 23 of his years at MTV Networks. He helped to build a global entertainment superpower, but along the way Bill educated the MTV generation that they had the power to change the world.

Designer, Philanthropist

Bill Roedy has been a tireless fighter in the battle agains HIV/AIDS. As he relates in this book, and his life’s sotry reflects, one can make a profound difference in the greater community by bringing together their individual abilities and corporate resources. When this happens, the community, corporation and the individual all win.

Singer, Songwriter, Political Activist

When he took the job, Bill Roedy made an immediate and profound executive decision: He would take MTV and its core proposition that pop music was the universal lingua franca of youth, internationalize it and create a discreet vehicle for change, understanding and good – Whist also making great business in the process. MTV has changed since then, so has the world, and Bill is one of those people responsible for that change. He is a remarkable man!

President and Chief Executive Officer, Viacom

Bill’s global mission required innate respect for diverse traditions, and a creative sensibility that speaks every language and builds bridges around the world. That mission also required Bill – on occasion – to brandish the steel will he honed as a combat-decorated officer in Vietnam and go toe-to-toe with a repressive government official or entrenched competitors who were challenged by the revolutionary impact of our programming. Bill is an advocate for human rights and an open-minded student of unfamiliar cultures – a man trained in warfare who spent decades deploying entertainment, children’s programming, and health education all over the world.

Co founder/Chairman Sire Records, Inducted into Rock & Roll Hall of Fame 2005

My Friend Bill Roedy is a statesmen, adventurer, Wiseman, humanitarian and much more all rolled into one. His personal life and career has been exciting, productive, and beneficial to mankind. He continues to lead an incredible life and has always been a remarkable story teller. Fasten your safety belt and read on, you’re in for a great experience.

CMO, PepsiCo

Bill Roedy expanded the MTV brand across the globe. But for me, he was a key mentor and a great inspiration. His knowledge of the international market is immense and this entertaining and enlightening book is a must read for anyone, in any industry, doing business internationally.

Former President and CEO, Viacom

Few things are more difficult than building a new business. From helping to sell HBO to mom and pop cable systems the 1970’s and 80’s to establishing the MTV brand around the world, Bill Roedy has more experience in that art than anyone I know. Those people intending to do business internationally can.

Chairman and Chief Executive Officer, Time Warner

Bill Roedy and I grew up together in the media world and I am proud to call him my firend. Bill is one of the few people who have played a role in all of the extraordinary changes we’ve seen since the earliest days of cable television. He ihas been a true pioneer, finding unique ways to extend the reach of MTV throught the world. The lessons he learned about establishing a brand internationally are invaluable to anyone who intends to prosper in the global business world.